What is Affiliate Marketing?
Affiliate marketing in the Philippines is a type of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
Benefits Of Affiliate Marketing
Cost Effective
Advertisers that use the CPA (cost per acquisition) and Revshare (revenue share) method are only paying commissions for conversions into sales.
Widening the Audience
Every affiliate that the advertiser works with has a unique and new audience. When they promote the advertisers’ products, they are exposing them to this potentially untapped market place.
Quick Results
If advertisers are working with trusted, experienced and successful affiliate, results can be much faster than other forms of marketing.
Flexible
Due to the digital nature of the industry, affiliate marketing is flexible and can therefore easily be run according to your brand KPIs (Key Performance Indicators), targets and performance metrics.
Build A Brand Reputation
The more the brand is promoted, the more well-known it will become. Publishers are often influencers as well whose audience trust them and, by default, they have confidence in any products they promote.
Easily trackable and measurable
Unlike other forms of advertising, affiliate marketing is easy to monitor and measure the success of the programs, allowing the advertiser to make appropriate changes if necessary. Tracking can be followed in real-time, allowing marketing teams to provide accurate reporting and insight into the performance of their program across a variety of metrics.
SEO benefits
The more the brand and the products are exposed on the internet, the better the website will rank organically.
Feature of the Network
Accurate Tracking
As affiliate marketing is a performance based concept, its success largely depends upon the advertisers’ ability to assess the performance of their affiliate campaigns. The smooth allocation of transactions is critical to an effective affiliate program, and if an affiliate succeeds in generating leads, they need to be compensated in a timely and efficient manner.
Detailed Reporting
Reports can be broken down for any period to the nearest day. A summary report will detail the overall performance of your affiliate program.
Performance Based Marketing
Comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale
Why go for a Performance Based Affiliate Marketing?
• It’s trackable and measurable
In performance marketing, advertisers and marketers only pay for successful transactions. Each transaction is based on a consumer taking a defined action, such as making a purchase from the advertiser or signing up for a subscription. Instead of spending money to advertise your product via traditional media and not knowing if those ads generate sales, you will be able to track every click.
• It helps diversify your revenue stream
Instead of simply relying on your existing sales channels you will have another method for generating revenue.
• Affiliates add innovation and creativity to your marketing
Affiliates are aggressive and very creative. Remember, the more traffic and sales they drive to your business, the more commissions they earn. So, they are willing to try new methods that your company may not have the time or resources to leverage. Affiliates are quick to jump on new trends such as using social media campaigns.